Commercial Analyst

Who we are

Launched in 2013, Hotpod Yoga is Europe’s largest yoga business. Having grown to 50+ locations (across the UK and a handful of international markets) and built an audience of over 400,000 customers, the business is well-established, a clear market leader but still full of ambition and potential. Covid brought the greatest challenge a multi-site operator could imagine, but we weathered it well, recovered strongly and are trading beyond pre-Covid levels.

As a brand we believe that yoga has an unrivaled power to make people feel great. So we created Hotpod Yoga to take yoga to more people and places than ever before – taking it out of the niche it inhabits in so much of the world and into the lives of millions of people previously untouched by, or uninterested in yoga. Chiefly, we do this through two key things:

1) The unique Hotpod Yoga experience – a distinctly modern take on an ancient practice, HPY is an immersive experience that turns up the dials on a typical yoga class – introducing heat, scent, music and atmospheric lighting. This unique take, underpinned by patented innovation, both draws in new audiences of yoga practitioners and unifies the network of studios around one powerful, differentiated consumer proposition.
2) An empowered franchise network – the HPY franchising model is designed to transform yoga instructors into studio owners; trained and supported by Hotpod HQ, delivering consistent, proven best practice within an innovative, efficient and effective business ecosystem. The studios all have a local feel and a personal touch but are at the same time distinctly Hotpod.

Why work for us

To put it simply, it’s a pretty great feeling to work with a group of people who all genuinely love what they do and are motivated about creating a positive impact while building a brilliant business. It’s a fast-paced environment (we know everyone says that, but we actually mean it) that embraces change and innovation, is unashamedly ambitious but also fosters a genuinely supportive, positive culture through every aspect of the business.

We’re a B Corp – a proud achievement that means a lot to us, our franchisees and our team – and we’re firm believers that the best way to build a highly successful commercial business is by building one that is good to its core. We want to build a business where customers are happy, satisfied and even transformed and where we have a positive impact on society and as minimal a negative impact as possible on the environment. We want to help build a big network of successful, happy studio owners, supported by a team at HQ that’s valued and nurtured.

While we’re 11 years in, there’s still so much to come from us as a business and joining now is an opportunity to have a massive impact on an already exciting journey and to be a part of something that we have every confidence will become a leading global leisure brand.

The role in a nutshell

This role has two main elements to it: 1) providing key insights and analysis on our performance 2) owning our reporting dashboards and managing their continuous improvement:

1) Performance analysis and insight:

We are a data rich company, with detailed transactional data from across our franchise network at our fingertips. Your role in understanding that data is two-fold:

a) Owning the reporting of commercial performance across the business on a day to day basis: You will be responsible for the day to day analysis of company performance, looking at headline performance and analysing the underlying trends and drivers within that performance

b) Building best practice guidance to support decision making and inform future strategy: extract, process and analyse the information from all of our data sources, and translate this into clear and actionable best practice insights. The insights that you provide will be used by multiple teams across the business

You will be a key cross functional player helping both our HQ team and our franchise network to make data driven decisions across a range of areas from marketing to commercials to operation.

2) Dashboard reporting and continuous improvement:

We have a suite of dashboards that we use to help us deliver commercial insights to the business. In this role you would be responsible for owning the existing dashboards, collating regular feedback from the team and managing the upkeep of these tools via our third party Tableau developers. We want this role to take the lead on the continual evolution of our reporting suite to ensure it is meeting the needs of the business and providing all of the insights we require

Key focuses and responsibilities include:

Day to day management of reporting tools:
– Ensuring all data processing has been completed on time, and that the tools are working effectively
– Responsible for gathering feedback from stakeholders across the business and owning the prioritisation of changes

KPI insights and reporting:
– You will keep a critical eye on our daily and monthly reporting to spot trends and flag items of note to the relevant team members
– You will be responsible for providing outputs to share with stakeholders in various meetings over the course of the month/year (e.g. team meetings, management meetings, board meetings)
– You will provide insights to members of the team as well as support and training on how to use the tools we have available

Provide analysis and develop case studies:
– You will be responsible for analysing marketing campaigns and initiatives, building your insights into case studies to use as a benchmark for future projects
– You will monitor the performance of our studio launches and manage the benchmarks that we use to track future launches, ensuring they are kept up to date with the latest and most relevant information
– To be successful it is essential to work cross functionally to help you identify trends that can be used for future decision making

The business has made great progress in this area in the last 6 months and we have a suite of dashboards to support you in this role, however, we also recognise that we have a long way to go. We’re all about continuous improvement and see plenty of untapped potential for the enhancement of our data and reporting capabilities.

Who is this for?

Hotpod yoga is a fast growth, exciting business – we’re ambitious, driven and passionate about what we do. We want team members to share that ambition with us and be motivated to build a great business.

This role calls for someone who:

Essential:
● Strong commercial acumen with all round commercial expertise
● 3-5 years experience in a commercial role
● Analytics skills and understanding of data and data systems
● Is able to turn numbers / analysis into practical, simple strategic suggestions
● Is a clear communicator able to adapt across a range of stakeholder groups
● Can effectively manipulate data in a range of tools (excel, google sheets as a minimum)
● Is able to write clear and concise case studies
● Can digest requirements and convert them into action

Desired but not essential:
● Experience working with Tableau, MySQL
● Relevant industry experience

OUR BEHAVIORAL VALUES
A quick insight into Hotpod Yogas behavioral principles which underlie our culture, and we measure alongside each individual’s pillars are:

Salary: £40-45K depending on experience

Reporting into our CFO, this is a full time position, for the majority of the working week you will be based out of our Brixton office with the option to work flexibly from home on days agreed with your line manager.

All offers of employment are conditional on receipt of satisfactory references.

● Unlimited yoga
● Free breakfast
● Great office with tea, coffee and snacks
● Health Insurance
● Generous Pension Contribution
● Workplace Nursery benefit
● Cycle to Work Scheme
● Half-day Fridays in August
● Flexible working + remote working offered (up to 2 weeks a year)
● Regular team activities and lunches